Digital Marketing

LGGU Tunisia
Last Update September 4, 2021
2 already enrolled

About This Course

Originally written for a bachelors study, our online marketing training has now made it to LGG UNION as a crash course. We’ll guide you through all the history, terminology, tools and targets within online marketing. But more importantly, we’ll teach you how to use this knowledge and get your first online marketing campaigns running in just a day! Get started right now and discover the possibilities of online marketing for your business, career or studies!

Curriculum

25 Lessons1h 16m

Course

1. Online marketing crash course introduction0:58Preview
2. Online marketing vs traditional marketing methods00:04:01
3. Online Marketing Definition00:02:27
4. Evolution of online marketing00:06:57
5. The online marketing industry (Growth & Trends)00:02:30
6. The online marketing value chain00:02:27
7. Brand Marketing00:03:10
8. Performance marketing00:02:16
9. Cost models00:02:36
10. Google Analytics00:03:04
11. Channel: Search00:03:41
12. Channel: E-mail00:02:58
13. Channel: Display advertising00:04:32
14. Channel: Social Media00:03:12
15. Affiliate marketing00:02:23
16. Targeting and retargeting00:03:20
17. Video marketing00:03:20
18. Marketing with webinars00:03:18
19. Marketing automation00:02:38
20. Google Ads00:02:36
21. Facebook ads manager00:02:56
22. Tracking00:02:21
23. 1-page online marketing plan00:03:30
24. Starting a campaign00:02:23
25. Optimization, A/B testing & landingspages00:02:48

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LGGU Tunisia

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